Since Hongguang`s MINIEV went on sale, the domestic micro-electric car market has become lively again. In addition to the familiar faces of Changan and Chery, many new faces have emerged, such as Jinpeng Lingbao COCO, Redding Mango and so on.
Recently, two new mini-electric vehicles have been introduced to the market, i03 and i03A from Brilliance New Day. The two new electric vehicles are priced at 75,800 yuan and 76,800 yuan respectively, and both are positioned as miniature pure electric vehicles for urban mobility. Although the new car is a joint venture brand between Brilliance and Xinri, it has the Xinri logo.
From the perspective of the two models, the appearance of the Brilliance Xinri i03 and i03A models is mainly the front face and the rear. The i03 uses more retro and lovely round headlights and round fog lights, while the i03A is The more avant-garde and stylish split headlight design makes the shape more individual. From the side, the two models are basically the same, and the lines are relatively rounded overall. In terms of size, the length, width and height of the two models are 3288/1670/1654mm, respectively, and the wheelbase is 2185mm. Both models have a 2+2 4-seater layout, and the overall size is larger than that of Hongguang MINIEV.
The interiors of the new car models are basically the same. The center console is very simple. It uses a three-spoke multi-function steering wheel and comes standard with a center control screen. In addition, the front double airbags and air conditioning are also standard. In the power part, the new car is equipped with a permanent magnet synchronous motor with a maximum power of 25kW, with a NEDC cruising range of 410 kilometers.
Driven by the development of new energy vehicles as a market trend, many new car-making brands have been born in China, and entering the field of vehicle manufacturing with a cross-border car-making model has become a major change in the current market.
The two companies, Brilliance and Xinri, should be familiar to consumers. Brilliance Automobile Group can be said to be one of the representatives of Chinese auto brands. It was established in 2002 and has been in development for 17 years. It has three listed companies under its own brand Brilliance China, Brilliance Jinbei, joint venture brands BMW Brilliance, and Renault Brilliance. , Due to the debt crisis and poor management, it is currently in the stage of bankruptcy and reorganization. Jiangsu Xinri Electric Vehicle Co., Ltd. is mainly engaged in the research and development, production and sales of electric bicycles, and owns the Xinri electric vehicle brand. In April 2017, Xinri shares listed on the Shanghai main board A-share listing, becoming the first company in the electric bicycle industry to be listed on the main board.
According to data, Brilliance Xinri New Energy Automobile Co., Ltd. was established on October 24, 2018, with an address in Wuxi City, Jiangsu Province. Brilliance Xinri is an independent new car company jointly invested and established by Brilliance Automobile Group Holdings Co., Ltd. and Xinri (Wuxi) Development Co., Ltd., of which Brilliance Auto holds 33.4% and Xinri (Wuxi) holds 66.6%. Therefore, the LOGO of the Brilliance Xinri brand also follows the LOGO of the Xinri electric vehicle brand.
It can be said that by joining hands with Brilliance, Xinri has realized the cross-border entry of electric bicycles into the field of electric vehicle manufacturing, and at the same time, through cross-industry cooperation, realizes the goal of jointly entering the new energy vehicle manufacturing industry, but Brilliance Xinri's performance in the market I am afraid it is not very optimistic.
Both models of Brilliance Xinri are positioned as miniature pure electric vehicles, but they are priced at nearly 80,000 yuan. In the same market, the main rivals of the two models of Brilliance New Japan include Hongguang MINIEV, Changan Benben E-Star, Chery Ant, Zero Running T03, BYD e1, Baojun E300 and other models. These models are more expensive than Brilliance. Xinri is cheaper and its brand recognition also has a certain position in the market. As a "new student", Brilliance Xinri's market performance is not optimistic.
Earlier, Qi Kai, vice president of Brilliance Automotive Group and vice chairman of Brilliance Xinri, said that Brilliance Xinri plans to achieve sales of at least 30,000 units in 2021, 50,000 units in 2022, and 150,000 units by 2025. At present, Brilliance Xinri plans two passenger vehicle platforms and one commercial vehicle platform. The former mainly produces small scooters, while the latter focuses on the pure electric logistics vehicle market.
With cross-border vehicle manufacturing becoming a market trend, the electric bicycle brand Xinri and Brilliance Automotive Group have cooperated to achieve entry into the new energy vehicle market, but the brand awareness and after-sales service network are still under construction, and the technical strength is also waiting for market testing. Brilliance New It is not easy for Japan to share a bowl of pie in the micro electric vehicle market or even the automobile market. In addition, affected by the bankruptcy and reorganization of Brilliance Group, it is also difficult for Brilliance Xinri to rely on Brilliance, which has dealt a blow to brand promotion and financial support to a certain extent.
